Well, it's official: The Walking Dead returns to HHN on both coasts. The announcement via Twitter this morning, was an odd one. It was one with little fanfare. There was not even a hint that any kind of announcement was coming this morning. The announcement wasn't even turned over for HHN Hollywood's John Murdy, or Orlando's Mike Aiello. Soon after the announcement, a USA Today article was released, giving some details on the house. Hollywood's will be different than Orlando's. Orlando's house will be titled, The Walking Dead: The Living and the Dead. I find it interesting, that neither John Murdy, nor Mike Aiello, were interviewed for the USA Today article. Greg Nicotero, Executive Producer of the show, was interviewed. "I couldn't be more delighted to continue and expand The Walking Dead universe...than by having fans experience some of the most harrowing and suspenseful moments of our show," There was also an announcement video posted, which you can view below. On a personal note, I do not like how this was announced. It makes things look bad behind the scenes. Just dumping this via Twitter like they did, with no fanfare, no Mike Aiello, and very little details, is kind of unprofessional. I get that it's a tricky property to sell these days, but this is not how you do it. Go all in, or nothing. Sneaking it in like what happened this morning, is not the right decision. You have the property, you already know how some will react, so just do it. Have confidence in your decisions. Don't try and backdoor it, it sincerely makes you look bad. Greetings Internet dwellers! Let's talk HHN reveals for a moment. I've been seeing a lot of false implications over the last week, about "how far behind" HHN is, with their reveals. There is some truth, and some really bad information in regards to this notion. The noise level on this is starting to irritate me, so I'm going to vent off some steam. 1. "LAST YEAR, WE HAD 4 HOUSES AND 2 SCARE ZONES REVEALED AT THIS POINT."I came across this the other day, in a forum post. I usually discourage people from going to these cesspools. HHN forums are typically filled with Whiny, grumpy, feel-entitled fanboys, who like to spew garbage like this. This particular post, even came packaged with a false "screenshot" of last year's site, claiming his "info" was correct. Even despite evidence to the contrary. Now, the initial post was made on July 22nd. So, the claim was 4 houses and 2 scare zones had been revealed up until that date last year. The truth of the matter is very different. Only four pieces of info had been revealed. Two were houses, two were scare zones. Last year shook-up like this: The Walking Dead- June 9th From Dusk Til Dawn- July 14th Face Off- July 16th The Purge: Anarchy- July 21st AVP- August 4th Dracula Untold- August 7th Dollhouse, Giggles, Roanoke, Bayou, Unstitched- August 12th Halloween- August 27th Now, there are some important points to remember here. Two of the announced things, were scare zones; scare zones, which were based on Intellectual Properties (IP's). The Purge: Anarchy, was released in theaters on July 18th, 2014. Season 7 of Face Off premiered on July 22nd, 2014. See the pattern here? In the pantheon of HHN reveals, scare zones are second fiddle. They aren't announced with the same fanfare as houses. They are scare zones. The only reason both properties were announced last year when they were, were because they were IP's And their debut's coincided with the reveals. If one wants to make a giant leap, they can surmise that perhaps, there are no IP based scare zones this year to announce with fanfare. If you examine the August 12th reveals, HHN revealed two scare zones lumped in with three houses. This is an entirely different scenario than Face Off and The Purge: Anarchy. Those five things were announced, as a mark of good faith about the "original" content that would be featured at the event. The blog headline said it all: "Halloween Horror Nights 24 Original Content Revealed." It wasn't to announce scare zones with the sole purpose of announcing scare zones. HHN die-hards have a poor taste in their mouths, when it comes to "un-original" content. With everything up until that point being IP based, including a return of the fanboy hated The Walking Dead, it was done to ease concern. It was also done at the tail end of reveals. This brings up another point. This practice of revealing everything systematically through Social Media, is a fairly new phenomenon. It started in 2012. Why was it started? IP's. Getting the rights to something, can be incredibly difficult, and almost always comes with baggage. When does the property come out? How can we co-advertise? How can we build hype for the property, and the event? And so on. Case in point, The Purge: Anarchy and Face Off. Their announcements close to the individual properties coming out, are no accident. It also adds buzz among the general public. The same rule applies in the opposite direction. Anything is possible behind the scenes. Let's look at Insidious. Why wasn't it announced the weekend the film came out? I'm willing to bet it wasn't because they just didn't want to do so. With Insidious, you also have another factor here: HHN Hollywood. Insidious is obviously a shared property, however both houses are going to be different. It is entirely possible they were just finalizing deals, and working out details. 2. THIS YEAR, IS THIS YEARWho says that HHN has a set "reveal" schedule? What happened last year, happened last year. Why they chose to announce what they did, in the time- frame they did, had a purpose. This year's circumstances, are different than last year's circumstances. In a certain point of view, they've already announced three things for the event this year. What was the first thing they announced again? Oh, yeah, Jack The Clown is returning as host. How quickly the mindset changes when something isn't a house, or scare zone. And it was done in MAY. May, for crying out loud. It's also a testament to how fanboy rage changes on a daily basis. In essence, we have had one reveal every month, since May. That pretty much lines up with what they did last year, just, one thing isn't a house, or scare zone. So we have had three reveals up until this point. I could argue that Bill & Ted has been confirmed to return as well, but I digress on that point. 3. ANOTHER REVEAL WEEK?If you are going to systematically reveal things, as HHN has done over the last few years, then timing is everything. Reveal something too early, and people forget (especially if it isn't a known property). Reveal things too late, and people complain. The blitzkrieg of reveals that happened in 2012 and 2013, is actually a good marketing strategy. Films follow a similar pattern. If it's a big Hollywood movie, say like Star Wars, you get that early teaser. In Star Wars' case, last November. As you get closer to the film, you have the balls-to-the-wall advertising blitz, leading up to the release. With a reveal week happening in early August, or mid August, it's great timing, as usually the site is finalized the last week of August. The event starts September 18th this year, so a reveal week happening around that time in August, fits perfectly. You are one month removed for the event, and at the end of August, early September, the full advertising blitz begins for the event. With HHN, for sake of perspective, the teaser this year would be Jack, sprinkled in with a few announcements, and you hit a reveal week in August, followed by the marketing push. I'm pretty sure people forgot about those reveal weeks. Last year, was handled very differently than 2012, and 2013. Again, every year is different. I'm not saying that is what's happening this year, but as time goes on, it's possible that's where they are headed. 4. PATIENCE AND PERCEPTION.I get that we live in a society these days, where everything needs to be done now. Everything must happen at this moment. However, it is still July, and still early. People act like the event will implode if things aren't revealed by August. There is no vast conspiracy happening behind the scenes, as some would like you to believe. Things are done a certain way, for a reason. HHN XXV will be just fine, even if they waited until the end of August to reveal everything. Which, hey, remember when they used to do that? I do. Is HHN really "behind" in revealing stuff? That depends on your point of view. Are two missing scare zones, really that big of a deal? I hear people cry that Howl-O-Scream has revealed more stuff at this point. They've announced four houses, all of which are returning from previous years... The argument is that at least "it's something". Sure, it's something, but how impatient are you that "it's something", is good enough for you? In terms of houses, they are on point with their reveals. Last year, AVP was next up on August 4th. We all just need to chill. Greetings internet dwellers! As our HHN 25th coverage continues, we enter the countdown phases. For our first countdown list, we are ranking our favorite years that we attended. This will also give us an opportunity to recount some of our experiences for you. We will be counting down from our least favorite year, to our current favorite. Like any kind of list, these are just OUR favorite. I'm sure your list will look different. Every year for us has some up and downs, but some ups and downs are worse, or better than others. Mind you, we missed the first 10 years of the event, so again, this is just the years we attended. Let us begin. 15. HHN X (2000): THE TRIP FROM HELL
14. HHN XI (2001): REAL HORROR VS. FAKE HORROR
13. HHN XX (2010): FEAR IS BORING
12. HHN XIV (2004): TWO PARKS (BUT NOT REALLY)
11. HHN XXII (2012): THE DEAD HAVE ARRIVED
10. HHN XXIII (2013): THE DEAD ARE EVERYWHERE
9. hhn xvi (2006): back to basics
8. HHN XIII (2003): THE DIRECTOR WILL SEE YOU NOW
7. HHN XXIV (2014): THE FUN OF IT ALL
6. HHN XIX (2009): REBOOTS
5. HHN XII (2002): CREEP FACTOR ALPHA
4. HHN XVII (2007): YOUR CHILDHOOD SCARES TO LIFE
3. HHN XXI (2011): LADY LUCK WAS A THING?
2. HHN XVIII (2008): BLOODY MARY, BLOODY MARY...
1. HHN XV (2005): WELCOME TO TERRA CRUENTAS
So there you have it. This took quite a long time. Here's to the next fifteen years. We'll be back soon with our 25 favorite houses of the past fifteen years. Hasta La Bye-Bye for now. HHN Orlando & Hollywood announced today, that Insidious is coming to both coasts. Insidious would be the first house this year, that both events will be sharing. For Hollywood, this isn't the first time Insidious has been at the event. For Orlando, it is The Universal Blog said this: "Paranormal mazes bring a unique opportunity to engage the guests with an eerie theme and pervasive creepiness that will inhabit every turn. You can look forward to an unsettling feeling of terror following you home and roaming your nightmares." In addition, an announcement video was released and the cast of Insidious, talked about the film coming to HHN XXV. The house will feature scenes from all 3 films. Both houses in Hollywood and Orlando, are said to be different from each other. |
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